93% of people buy a product based on the colour scheme therefore making colour the most important thing for a product. I already know what colours mean to adults from the research i did in my previous brief, however i have looked in to what appeals to children and found that Blue provides peace, water and tranquility. It is a colour that is more attractive to males than females. I have used blue and will continue using blue in my designs as i have created an outdoor scenery and so have blue skies featured in them. Green is associated with health, power and nature. Again because my theme is set outdoors there will also be a lot green featured in my designs. Purple suggests power and stimulates problem solving as well as creativity. I have used purple as the sheep are that colour, but i also want to ensure i use this because colour blind people can’t distinguish the two colours as their eyes can’t detect red light therefore purple appears blue. Orange and yellow are optimistic colours however yellow is know for making babies cry therefore i will avoid using too much yellow. This is because the colour triggers anxiety. Finally black can be overwhelming if used in large chunks so because i want my book to be a bright story, i am going to use black for small details. Finally white is a plain colour that provokes creativity as it implies a white canvas. Taking this research into consideration i will use purples, blues, pinks, oranges and obviously natural colours such as green, blue and brown. I will mainly use these because when i was young i loved the outdoors, especially seeing it animated. An example would be Shaun the Sheep. It just made me feel happy and i loved playing in fields therefore i want to reflect this in my childrens story book.
http://smallbiztrends.com/2014/06/psychology-of-colors.html This is the source link for the research.
