web page 1 – Natalie Kennett

Juxtaposition

Natalie Kennett / March 7, 2016 / brief 3, Design, fitnesse, Juxtaposition, web page 1

I built my first web page based on an example that i found on the internet. I mirrored the layout because i felt that it works as a simple gym web page. I liked how they used small images to show what the gym has to offer. So i used this idea and put in a yoga pose, a woman on a treadmill and a cyclist to show that the gym offers cardio as well as toning exercises. I changed certain things such as instead of using a photo in the top centre, i used my own figure, however i feel that it works better as a photo as it reduces negative space. Everything else i built on mine was based on the internet image.

Colour Palette

Natalie Kennett / March 6, 2016 / brief 3, Colour palette 1, colour research, Design, fitnesse, web page 1

The colour palette shows that i used 5 colours, those being two different shades of blue and two different shades of green, and then white. I also used grey but that isn’t shown on the palette. These colours work together because they show health, peace and then i think the blue brings in the idea of water and fitness. It’s a cool colour suggesting that the gym that is being advertised is cool and gets you fit. I think the shades of the colours also work as they’re not too vibrant that they’d look tacky but not too dull to make the advert seem boring or unappealing.

First web page draft

Natalie Kennett / March 4, 2016 / brief 3, fitnesse, web page, web page 1

This is my first draft of a webpage, I wanted to use yoga poses as it’s a feminine workout and is all about connecting with the earth and feeling relaxed so to give this vibe, i used green and grey to suggest peace, earth and health. I cartooned the yoga pose on Photoshop to make it tie in the Wii fit research, however i feel this doesn’t work as well because it still looks realistic and grainy. The way i have positioned it doesn’t make it obvious that it’s a yoga pose, it just looks as the person is sat there. The positives of this layout are: the colours work well together and the layout is effective through the use of boxes and animations of each activity. The negatives are that the website seems boring and not modern almost, there is a large amount of negative space that could be filled either through the use of colour or by adding something else. Finally the logo featured is the old one and is also just placed in the corner, i feel like it could be placed somewhere better to make it more creative and interesting to look at.