This is my finished logo idea, not much has changed other than taking out the green dot that i put above the f, i took this out because i felt that it didn’t look right. In a comical way, it resembled a figure punching the dot above the I and so i decided to take it off the F rather than the I. I reduced the size of the yoga silhouette slightly so it’s not so dominating over the font and kept to the vibrant lime green colour as i felt it worked the best our of the colours i experimented with. I feel that the final logo works well as it shows femininity through the curve of the font, the female yoga pose, a neutral healthy green colour. It also looks like a legit logo from looking at the logo research i did, it’s simple and works at a large scale or a small scale. It’s small but bold and i think it achieves the image i want the gym to have.
