logo research

Thumb Nails

Natalie Kennett / March 2, 2016 / brief 3, Design, fitnesse, logo research, silhouette pose, yoga pose

These are the thumbnails of the photos i took to create the silhouette pose. I got the idea from the artist Allison Russel and so i edited the photos to appear as silhouettes rather than photos. I did this so the attention isn’t on the person and instead focuses on the font as well therefore seeing the graphics as a logo. I think this idea works well because it makes the logo feminine and compliments the font. It also keeps it to two colours so there’s not too much going on. The second images show the original photo before and after i edited it to be a silhouette.

Wii fit research

Natalie Kennett / February 6, 2016 / brief 3, Design, fitnesse, logo research

Next i looked at the wii fit game, i did this because their graphics are cartoon people or animated people made to look like silhouettes in colour. The wii uses colours such as green and blue suggestings connotations of health. I have taken this idea and incorporated it into my first design.

Research

Natalie Kennett / February 6, 2016 / brief 3, fitnesse, logo research

I looked into an artist who works by photographing silhouettes. I did this to see how she captures a story almost, by just using an outline of a figure. I found this artists work quirky and entertaining almost as her work shows a moment captured as a silhouette and so i have used this as inspiration for my own logo.

Natalie Kennett / February 6, 2016 / brief 3, Design, fitnesse, logo research

Before designing a brochure or website, i have started by designing a logo first and so i have researched some existing logos to gain a perspective on the compositions, colours and graphics. I had the idea of using silhouettes so looked at some logos that also use silhouettes. The red logo template shows a male and a female in the same composition showing that fitness is for men and women. The two colours red and silver are used which suggests power and iron. They’re not relaxing colours and so imply that the gym is about working hard to achieve goals. The second logo i looked at was Pure gym. They use blue and green and have a simple type faced logo. This logo suggests a friendly environment that you can join and work at your own pace as stated by their slogan ‘enjoy fitness’. Another logo i looked at goes back to the silhouette idea and uses red and black. Along the top are silhouettes of people working out showing a variety of fitness routines, therefore suggesting that there’s a variety of workouts that you can do at the gym.