Evaluation

In the first brief I produced an art deco themed font which I gained inspiration from The Great Gatsby and the Art movement itself. Within this I made all 26 letters in upper case and then 6 letters in lower case. I did this because I found my font difficult to make into lower case and didn’t like the font in lower case letters. If had more time I would definitely spend longer on trying to make the curved edges smoother and neater. I would also present them a lot better as I feel they look messy due to their scales not being level. However, I was pleased with how the upper case letters came out as they look neat and are all accurate. It was a simple design but I feel it looks effective and works well when being used.

 

The second brief went better than the first in my opinion as the quality and quantity of work was done to a better standard. However, it got complicated at times due to working as a group as we had to decide who was doing what whilst making sure we’re all doing the same amount of work and answering all three parts of the brief. But it also had its benefits as it allowed us to bounce ideas off of one another to make the products better. We started out by researching Einstein’s theory of relativity and then looked into websites for children, to gain inspiration on style and layout. We started out by using existing graphics but then designed our own which made the piece look as though a young child had drawn them. This worked well as we wanted the target age group to be young children and so by having these graphics meant that the product was brighter and more appealing to a child. The project didn’t start coming together until the final drafts, I mainly worked on the website ideas and pitched in a few drafts for the app and poster before doing my own final page. Beth finalised the poster and Leah finalised the App. If I had longer I would probably change the website so that it was more of a game for children to learn on rather than a factual website. This is because I feel it needs to be more engaging. However, I think they all work well as the text to graphic ratio isn’t too heavy to put a child off but it’s also not too plain that it wouldn’t interest them. The app is my favourite from what we produced as I feel it’s the most vibrant and attractive. This is due to there being more graphics in the background and it’s quite compact, it looks busy in a good way, whereas I feel the website is a little plain in comparison. The poster finally, is also laid out well as the text is placed in an attractive design and contrasts the graphics nicely whilst demonstrating information through the use of graphics.

Like Minded Studio

The Great Gatsby design is a main influence for my font. It was created by Two members of Like Minded Studio, Baz Lurhmann and Catherine Martin. They created the design to reflect the 1920’s and the glamour of the film. They used different sized lines in an order to create a letter. I liked the simplicity of this design and so I’ve taken inspiration from their design and put it into my font. You can see the stages of the design coming together in the three images below. The one with the white background being the first draft and the one with the gold being the finial result. I think the use of lines works really well as the art movement, art deco is all about clean lines and structure. I think i will try this effect when designing my font.

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Research into Art Deco

 

I was doing some research into fonts and came across art deco. I Liked the simplicity of the font so kept going with idea as it’s an art movement that i’ve always admired. I did some research into art deco and the images below are the ones i picked out because it shows the colour scheme that I would like the work with and the style of font.
DecoSociety-4x8_Vertical Front

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