Logo drafts – Natalie Kennett

Experimenting with colours

Natalie Kennett / March 2, 2016 / brief 3, fitnesse, Graphics, Logo drafts

These four logos show the experimentation of different colours, I originally chose a green but then changed to using a blue and a peach to experiment with more pastel colours as they feel more feminine. However i have decided that i prefer the green because it not only suggests health but it’s a vibrant colour. I also tried a more enhanced orange/peach colour to see if that would make a difference which is a good potential for the final logo colour. The peach i chose works because it resembles a skin tone which ties in with the yoga pose above the font. Finally I experimented with a pink, but i soon decided that this did not work because it is too stereotypical for a female gym.

Logo development

Natalie Kennett / February 17, 2016 / brief 3, Design, fitnesse, Logo drafts, yoga pose

Keeping with the font of the previous logo, i have changed the design slightly by making the spacing between the letters bigger and adding a yoga pose above the writing. I photographed myself doing yoga poses and then made it into a silhouette on Photoshop. I then positioned it above the writing in the middle on Indesign. However i’m not sure whether this works sitting above the writing however i definitely think that it works being added into the logo as it catches the eye and immediately makes you think it’s related to fitness.

logo idea 2

Natalie Kennett / February 17, 2016 / brief 3, Design, fitnesse, Logo drafts

This is my second logo idea, i took inspiration from the Wii fit research as i used a similar green to them and also used black with it too. I got the font from Da Font, i chose to use it because i feel it’s quite feminine but also the way the font leans suggests speed and so i think this font is appropriate. I added the green circle on the F as i feel as though it looks like a person flexing their muscles relating to fitness. I feel the green works because it suggests health, however i wanted to avoid stereotypes of a female gym by using pink and so i feel the green works well with the font, in order for it to still look feminine. I have initially chosen black to go with the green just to break it up a bit, however i am unsure whether the black works and so it is still subject to change.

First logo draft

Natalie Kennett / February 6, 2016 / brief 3, Design, fitnesse, Logo drafts

The two images below my first two drafts of logo ideas. I chose to do silhouette yoga poses because it’s more feminine and therefore might appeal to women more than it would males. I chose a powder blue almost because i felt that it’s a calming colour which suits yoga. The first logo shows the main pose which a blue heart on her chest. I did this to portray health and a love for fitness. The composition features three poses above the typography which i took inspiration from, from one of the researched logos. The second logo shows the main pose replacing the I in Fitnesse. I’m not sure which logo draft is my favourite because i feel they both have good qualities. For example the type faced logo could work on a small or big scale well whereas the other logo might not work on a small scale as it could make the writing hard to read.