brief 3 – Page 2 – Natalie Kennett

Web Page 2

Natalie Kennett / March 7, 2016 / brief 3, Design, fitnesse, web page 2

This is my second web page idea, unlike the first design, i used an actual image instead of an edited yoga pose, i feel this works better because there is no negative space. Instead of green i used blue because i felt it suited the picture better. However i feel as though the layout isn’t working, it feels more placed rather than correctly positioned. I’m also unhappy with the number at the bottom, again it just feels placed there rather than well thought out. However aside from the layout i am pleased with the idea so will continue with a similar theme but improve the general appearance of the website. The inspiration for this layout came from a photo (top image) i found on the internet as they use one main image then add their information over the top.

Juxtaposition

Natalie Kennett / March 7, 2016 / brief 3, Design, fitnesse, Juxtaposition, web page 1

I built my first web page based on an example that i found on the internet. I mirrored the layout because i felt that it works as a simple gym web page. I liked how they used small images to show what the gym has to offer. So i used this idea and put in a yoga pose, a woman on a treadmill and a cyclist to show that the gym offers cardio as well as toning exercises. I changed certain things such as instead of using a photo in the top centre, i used my own figure, however i feel that it works better as a photo as it reduces negative space. Everything else i built on mine was based on the internet image.

Colour Palette

Natalie Kennett / March 6, 2016 / brief 3, Colour palette 1, colour research, Design, fitnesse, web page 1

The colour palette shows that i used 5 colours, those being two different shades of blue and two different shades of green, and then white. I also used grey but that isn’t shown on the palette. These colours work together because they show health, peace and then i think the blue brings in the idea of water and fitness. It’s a cool colour suggesting that the gym that is being advertised is cool and gets you fit. I think the shades of the colours also work as they’re not too vibrant that they’d look tacky but not too dull to make the advert seem boring or unappealing.

First web page draft

Natalie Kennett / March 4, 2016 / brief 3, fitnesse, web page, web page 1

This is my first draft of a webpage, I wanted to use yoga poses as it’s a feminine workout and is all about connecting with the earth and feeling relaxed so to give this vibe, i used green and grey to suggest peace, earth and health. I cartooned the yoga pose on Photoshop to make it tie in the Wii fit research, however i feel this doesn’t work as well because it still looks realistic and grainy. The way i have positioned it doesn’t make it obvious that it’s a yoga pose, it just looks as the person is sat there. The positives of this layout are: the colours work well together and the layout is effective through the use of boxes and animations of each activity. The negatives are that the website seems boring and not modern almost, there is a large amount of negative space that could be filled either through the use of colour or by adding something else. Finally the logo featured is the old one and is also just placed in the corner, i feel like it could be placed somewhere better to make it more creative and interesting to look at.

Website research

Natalie Kennett / March 4, 2016 / brief 3, Design, research, web page

I have decided to create a web page for my female gym and so started off by looking at existing examples. The images below show some gym websites that i took off the internet for inspiration in terms of layout and colour. The websites i looked at use images as a main part of their website, for example usually people working out or posing in gym clothes. The text is incorporated through boxes and the use of a tab bar along the top followed by the logo. The colours that are used are bright tones of blue, pink, green and white showing health and giving the theme a positive bright outlook. From looking at the colour research i now know that these colours are used to advertise the gym in a positive way and so i will incorporate this idea into my designs. I also came across some designs that use black and gold instead of white, green and blue. These show more power through not only the use of colours but also the images used. For example the image below advertising Golds Gym display a healthy womans toned abs portraying her as a super fit and healthy, powerful woman. The model is also sweaty therefore showing this idea of power and strength, which is the impression we get through the use of the gold and black.