The two images below my first two drafts of logo ideas. I chose to do silhouette yoga poses because it’s more feminine and therefore might appeal to women more than it would males. I chose a powder blue almost because i felt that it’s a calming colour which suits yoga. The first logo shows the main pose which a blue heart on her chest. I did this to portray health and a love for fitness. The composition features three poses above the typography which i took inspiration from, from one of the researched logos. The second logo shows the main pose replacing the I in Fitnesse. I’m not sure which logo draft is my favourite because i feel they both have good qualities. For example the type faced logo could work on a small or big scale well whereas the other logo might not work on a small scale as it could make the writing hard to read. 
First logo draft
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