I have chosen fitnesse to respond to and so i have started off by researching existing gym brochures. The images below show some of the images i collected. They show power through the use of colour and the wording suggests that joining a gym is about building strength and becoming fit and so healthy, toned models are used on the brochures to portray this. I have started with looking at uni sex gyms just to get a broad understanding of the colours and composition that are generally used.
